Strategy, design and development, we’ve been with Volley from the start on from startup to launch.
Product Design, Branding
To develop a mobile application to enhance the experience for users at live events with a tool to capture and share live video.
By utilising Amazon Web Services we created a high level solution design to allow a user to capture a moment at the tap of a button, and then created an easy, simple and engaging user experience to enable the moment to be shared.
Volley are an amazing client who trusted us to take the reins and run with it. We helped develop concept and strategy of the product. Found the right technical solution and developed the user experience through rounds of research and beta events. We now have our Minimum Loveable Product in market after the public launch at the Event Market Summit in San Francisco.
We developed a brand strategy and identity for Volley, that provided them with logo, guidelines, key marketing material and a website for launch. The key values of the brand were based on:
SPEED + MOTION
Tap, Edit, share in seconds. Then track your Volley’s performance as it gets bounced through social channels.
PRESENCE + CONNECTION
Stay in the moment during the event, then connect with like-minded viewers and thought-leaders.
MAGIC + SIMPLICITY
No downloading, converting, editing, uploading. Just hit the magic button, and the app does the work for you.
CURATION + CREATIVITY
Volley is about creating and sharing your moments, not moments a brand has chosen for you.
As a startup we had two key audiences the users and the brands that would enable Volley. As we crafted the tone of voice of the brand, it was easy to move forward and create a dynamic site that spoke clearly to both audiences, and also defined the technology in a clean and simple way.
Check it out at www.volleymedia.com